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Harley-Davidson CEO: Political Circus Isn't Helping Sales
The combative tone that has engrossed the U.S. presidential election isn't helping one of the most well-known American brands sell more products, says its chief. The contentious election season "is damaging to the American brand, and it's damaging to the health and well-being of American companies who are trying to do business such as Harley-Davidson (HOG) ," the company's President and CEO Matt Levatich told TheStreet in a phone interview. Levatich, who has lived outside the U.S. for work twice in his career, said, "Harley-Davidson is in 90-plus countries worldwide and our brand identity is connected strongly to the ideals of America, and when the ideals of America seem to no longer be our ideals anymore, it can't help things."